PPFAS Mutual Fund :: We have our skin in the game

We have our skin in the game

Total number of units held by 'Insiders' in the scheme as at 31-01-2019 = 4.592 crore units of Rs. 10 each.
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The market value of these holdings as on 19-02-2019 is Rs. 113.20 crores. . This amounts to 7.15% of the current AUM.

At PPFAS Mutual Fund, we are inspired by The Hammurabi Code.

Read about The Hammurabi Code here.

Around 18th Century BC lived a King named Hammurabi who instituted a social law now known as the Hammurabi's code. It is the one of the first evidence of law ever written down. One of the principle features of the code was about the builder - If a builder built a house for a man & the house collapses to cause the death of the owner, then the builder has to be put to death.

Such a punishment seems incredibly harsh especially when there can be many reasons for the collapse. But with such a heavy downside in place, the builder has absolutely no incentive to cut corners in constructing the house. He has to use the best materials & the best building techniques to build the best possible house which will last for a long time. The builder literally has his own skin in the success & longevity of the building.

This type of a system ensures a very strict moral obligation & not just a professional responsibility. How could this same moral obligation be translated to the fund management business?

Ideally, in the fund management profession, the only way to instill a sense of accountability is to ensure that the Fund Management team is investing their own monies along with those of the clients'. At PPFAS Mutual Fund, this ideal transcends into reality, as the key stakeholders in the Fund have invested a substantial portion of their equity investments in Parag Parikh Long Term Equity Fund.

Having our own skin in the game demonstrates the willingness to link our financial well-being with yours. This also places an implicit onus on us to make optimum use of our time & abilities in order to enhance the scheme's performance and eschew the reckless behaviour that fund managers are sometimes accused of.

By investing in our scheme and disclosing it every month, we are going beyond the extant Regulations. We believe that this one disclosure will serve to inspire greater confidence among our unitholders, than thousands of tomes of assurances ever can.

Details of Insider Holdings as at January 31, 2019

Details of Holding of PPFAS Sponsor Company, its directors and employees

Name	Designation	Number of units held
Suneel Rasmikant Gautam	Director	1,02,19,565
Sahil P Parikh	Director	11,99,933
PPFAS Pvt. Ltd.	Sponsor Company	4,88,171
Jignesh C Desai	Others	23,810
Ratnavathi Arun Puthran	Others	4,205
Neeta Milan Shukla	Others	3,914
Sanjay B Shroff	Others	2,377
Deepali Rathore	Others	616

Note:

These holdings include those of the individual as well as his immediate/dependent family members.

Details of Holding of PPFAS AMC,its directors and promoter group

Name	Designation	Number of units held
Geeta Parag Parikh	-	1,50,83,505
PPFAS ASSET MANAGEMENT PVT LTD		1,18,66,511
Rajeev Navinkumar Thakkar	Director and CIO	43,89,675
Neil Parag Parikh	Chairman and CEO	13,11,980
Kamlesh Mafatlal Somani	Independent Director	96,867
Rajesh Bhojani	Director	93,933
Arindam Ghosh	Director	57,943

Note:

Holdings of Late Mr.Parag S. parikh are transmitted to Geeta Parag Parikh.

Details of Holding of the Key Employees of the company

Name	Designation	Number of units held
Aalok Ramesh Mehta	Head - Investor Relations	1,86,522
Jayant R Pai	Head - Marketing	1,34,841
Raunak Onkar	Dedicated Fund Manager for overseas investments	72,381
Raj Kirit Mehta	Fund Manager - Debt	70,067
Mahesh Vishvanath Sarode	Head Investor Relations - Distributor Channel	56,207
Raju H Shelat	Head - Operations	24,000
Shashi Menghraj Kataria	COO,CFO and Director	11,877
Ranbir D.Nayal	Head - IT Infrastructure	1,682
Priya Hariani	Compliance Officer	1,108

Note:

These holdings include those of the individual as well as his immediate/dependent family members.

Details of Holding of the Other Employees of the company

Name	Number of units held
Ashok Pandurang Kerkar	25,396
Usha Dalsukhbhai Galia	20,051
Palak Kekul Dalal	15,637
Shailendra Pandey	7,566
Madhavi D Dey	3,615
Mansi	3,338
Mansi Riki Kariya	3,181
Malang Ahmad Shaikh	2,972
Abhishek Goenka	2,968
Yashodhan Nerurkar	2,908
Bhavya Shah	1,961
Ninad Chandrakant Bhosle	1,807
Vinay Teli	1,769
Pritam Mahendra Kijbile	1,562
Priyanka Yadav	871
G Prithvinath Reddy	860
Rohil A Gandhi	854
Sheetal Dhariya	457
Makwana Yatin Sureshbhai	296
Hemant Bhandare	251
NARENDRA KALA	41
Aditi Avinash Pandere	39
Varun Suhas Dhanawde	39

Note:

These holdings include those of the individual as well as his immediate/dependent family members.

Name of the Scheme

Parag Parikh Long Term Equity Fund

Investment Objective

To seek to generate long term capital growth from an actively managed portfolio of equity and equity related securities.

Type of the scheme

An Open Ended Equity Scheme

Date of Allotment

May 24, 2013

Minimum Application Amount

New Purchase: ₹ 1,000;
Additional Purchase: ₹ 1,000;
Monthly SIP: ₹ 1,000;
Quarterly SIP: ₹ 3,000;

Expense Ratio with effect from 01st Feb, 2018^*

Regular Plan: 2.00%^*
Direct Plan: 1.25%^*
* Exclusive of GST on management fees.

Entry Load

Not Applicable

Exit Load

2.00 % if the investment is redeemed on or before 365 days from the date of allotment of units
1.00 % if the investment is redeemed after 365 days but on or before 730 days from the date of allotment of units.
No Exit Load will be charged if investment is redeemed after 730 days from the date of allotment of units.

Parag Parikh Long Term Equity Fund

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