PPFAS Mutual Fund :: We have our skin in the game

We have our skin in the game

Total number of units held by 'Insiders' in the scheme as at 28-02-2019 = 4.614 crore units of Rs. 10 each.
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The market value of these holdings as on 20-03-2019 is Rs. 118.23 crores. . This amounts to 6.92% of the current AUM.

At PPFAS Mutual Fund, we are inspired by The Hammurabi Code.

Read about The Hammurabi Code here.

Around 18th Century BC lived a King named Hammurabi who instituted a social law now known as the Hammurabi's code. It is the one of the first evidence of law ever written down. One of the principle features of the code was about the builder - If a builder built a house for a man & the house collapses to cause the death of the owner, then the builder has to be put to death.

Such a punishment seems incredibly harsh especially when there can be many reasons for the collapse. But with such a heavy downside in place, the builder has absolutely no incentive to cut corners in constructing the house. He has to use the best materials & the best building techniques to build the best possible house which will last for a long time. The builder literally has his own skin in the success & longevity of the building.

This type of a system ensures a very strict moral obligation & not just a professional responsibility. How could this same moral obligation be translated to the fund management business?

Ideally, in the fund management profession, the only way to instill a sense of accountability is to ensure that the Fund Management team is investing their own monies along with those of the clients'. At PPFAS Mutual Fund, this ideal transcends into reality, as the key stakeholders in the Fund have invested a substantial portion of their equity investments in Parag Parikh Long Term Equity Fund.

Having our own skin in the game demonstrates the willingness to link our financial well-being with yours. This also places an implicit onus on us to make optimum use of our time & abilities in order to enhance the scheme's performance and eschew the reckless behaviour that fund managers are sometimes accused of.

By investing in our scheme and disclosing it every month, we are going beyond the extant Regulations. We believe that this one disclosure will serve to inspire greater confidence among our unitholders, than thousands of tomes of assurances ever can.

Details of Insider Holdings as at February 28, 2019

Details of Holding of PPFAS Sponsor Company, its directors and employees

Name	Designation	Number of units held
Suneel Rasmikant Gautam	Director	1,02,19,606
Sahil P Parikh	Director	11,95,902
PPFAS Pvt. Ltd.	Sponsor Company	4,88,171
Jignesh C Desai	Others	23,810
Ratnavathi Arun Puthran	Others	4,265
Neeta Milan Shukla	Others	3,914
Sanjay B Shroff	Others	2,458
Deepali Rathore	Others	616

Note:

These holdings include those of the individual as well as his immediate/dependent family members.

Details of Holding of PPFAS AMC,its directors and promoter group

Name	Designation	Number of units held
Geeta Parag Parikh	-	1,51,84,470
PPFAS ASSET MANAGEMENT PVT LTD		1,19,68,070
Rajeev Navinkumar Thakkar	Director and CIO	43,94,933
Neil Parag Parikh	Chairman and CEO	13,14,814
Kamlesh Mafatlal Somani	Independent Director	96,867
Rajesh Bhojani	Director	94,946
Arindam Ghosh	Director	57,943

Note:

Holdings of Late Mr.Parag S. parikh are transmitted to Geeta Parag Parikh.

Details of Holding of the Key Employees of the company

Name	Designation	Number of units held
Aalok Ramesh Mehta	Head - Investor Relations	1,86,595
Jayant R Pai	Head - Marketing	1,35,609
Raunak Onkar	Dedicated Fund Manager for overseas investments	76,833
Raj Kirit Mehta	Fund Manager - Debt	71,319
Mahesh Vishvanath Sarode	Head Investor Relations - Distributor Channel	56,976
Raju H Shelat	Head - Operations	24,122
Shashi Menghraj Kataria	COO,CFO and Director	12,483
Ranbir D.Nayal	Head - IT Infrastructure	1,682
Priya Hariani	Compliance Officer	1,108

Note:

These holdings include those of the individual as well as his immediate/dependent family members.

Details of Holding of the Other Employees of the company

Name	Number of units held
Ashok Pandurang Kerkar	25,638
Usha Dalsukhbhai Galia	20,656
Palak Kekul Dalal	16,446
Shailendra Pandey	7,890
Madhavi D Dey	3,777
Mansi	3,419
Mansi Riki Kariya	3,181
Malang Ahmad Shaikh	3,013
Abhishek Goenka	2,968
Yashodhan Nerurkar	2,908
Bhavya Shah	1,961
Ninad Chandrakant Bhosle	1,807
Pritam Mahendra Kijbile	1,603
Vinay Teli	1,166
G Prithvinath Reddy	1,022
Rohil A Gandhi	975
Priyanka Yadav	871
Sheetal Dhariya	578
Saransh Banga	497
Makwana Yatin Sureshbhai	296
Hemant Bhandare	291
NARENDRA KALA	41
Aditi Avinash Pandere	39
Varun Suhas Dhanawde	39

Note:

These holdings include those of the individual as well as his immediate/dependent family members.

Name of the Scheme

Parag Parikh Long Term Equity Fund

Investment Objective

To seek to generate long term capital growth from an actively managed portfolio of equity and equity related securities.

Type of the scheme

An Open Ended Equity Scheme

Date of Allotment

May 24, 2013

Minimum Application Amount

New Purchase: ₹ 1,000;
Additional Purchase: ₹ 1,000;
Monthly SIP: ₹ 1,000;
Quarterly SIP: ₹ 3,000;

Expense Ratio with effect from 01st Feb, 2018^*

Regular Plan: 2.00%^*
Direct Plan: 1.25%^*
* Exclusive of GST on management fees.

Entry Load

Not Applicable

Exit Load

2.00 % if the investment is redeemed on or before 365 days from the date of allotment of units
1.00 % if the investment is redeemed after 365 days but on or before 730 days from the date of allotment of units.
No Exit Load will be charged if investment is redeemed after 730 days from the date of allotment of units.

Parag Parikh Long Term Equity Fund

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