It is natural to expect a new mutual fund to have thousands of 'feet-on-street', all focused on 'pushing' their scheme to as many investors as possible. After all, isn't that the most effective way to increase your assets?
Well, here too, we are different.
We aspire that Parag Parikh Long Term Equity Fund be a 'pull-product' and not a 'push-product'. That is why we do not have a 'Sales Team' which brow-beats investors into subscribing.
Instead, what we have, is a small, dedicated team of 'Relationship Managers', whose main objective to establish a long-term relationship with our investors. To them, your subscription is the beginning, and not the end of their job. They will always be there for you, answering your doubts, queries and concerns whenever they arise.
Also, our marketing efforts will always stress more on communicating and not merely advertising.
We have unwavering faith in our Investment Management Team and believe that their investment approach and performance will serve as the best sales and marketing tool for growing our assets under management (AUM).