Now, distributors can connect with PPFAS MF CEO over a coffee.
On the fifth anniversary of the fund house, PPFAS Mutual Fund will launch a new initiative called ConnEctiOn through which you can catch up with Neil Parikh, Chairman & CEO of the fund house over coffee.
The fund house will hold such interactions on the 20th of each month by inviting at least two distributors for a closed-door chat with Parikh. The fund house will invite distributors based on a lucky draw.
Sharing the rationale for the initiative, Parikh said, “On the eve of our fifth anniversary we were considering various options towards brand-building without compromising the tenets that we stand for. While evaluating these, we got feedback that while we enjoyed a good reputation among our distribution partners, who knew us and championed our method of money management based on value-investing, there was a large swathe of potential champions who had only a hazy idea about what we stood for.”
“Given our image as one of the more accessible fund houses (we conduct live-streamed Annual General Meetings for unit-holders and are fairly active in two-way interaction on social media), we put forth the novel idea of a fireside-chat type of meeting with IFAs who wanted to meet and know us better,” he added.
To start with, the fund house will hold this meeting at their office at Nariman Point, Mumbai. Later, however, the fund house will hold the meetings at other key locations of the city.
When asked about the key agenda of these meetings, Parikh said, “Well, the conversation will be free-wheeling with no restrictive agenda as such. However, we reckon that it will mainly revolve around our philosophy, our portfolio construction, our focus on value-investing, 'skin in the game', hints regarding any future scheme launches, and so on. We will answer every question as candidly as we can and also ask a few questions to know our guests better.”
Parikh believes that these coffee sessions will help distributors understand them better. “Today, distributors are evolving rapidly. An increasing sense of fiduciary duty is motivating them to seek out fund houses that communicate honestly and conduct affairs transparently. We are hoping that this initiative will result in rich interaction. This, in turn, could result in the community considering us as a trustworthy option for their clients.”
Parikh went on to add, “Besides, the fact that they are receiving credible information from the CEO himself should add to their comfort. After all, such personalised interaction with a mutual fund's CEO is quite rare and I am sure many will value the opportunity.”
The initiative will start from June 20, 2018.
The original article could be seen here.